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How crucial can an top domain name be?

One of the most vital prerequisites for establishing a successful Internet presence is the domain name. It is what visitors will perceive first when they chance upon your web site and what they will associate you with. The domain name should be easy to remember, but should also be something that tells your visitors what the site is about.

Generic Top-Level Domains (gTLDs)

A domain typically consists of 2 parts - a Top-Level Domain (TLD) and a Second-Level Domain Name (SLD). If you have domain.com, for instance, ".com" is the Top-Level Domain and "domain" is the Second-Level Domain. There are a couple of groups of Top-Level Domain Names that you should consider prior to choosing the domain you want. Your selection should be built upon the purpose of your web page and on its target visitors. Let's take a glimpse at the gTLDs, or generic Top-Level Domain Names - these are the most common Top-Level Domains aimed to denote a given purpose - .com (business establishments), .net (network infrastructures), .biz (companies), .info (informational web sites), .org (organizations of a non-commercial character), .mobi (handheld devices), .asia (the Asia Pacific), .name (persons or relatives), .pro (certain walks of life), etc. As you can perceive, these Top-Level Domains cover most realms of life, so you should go for the one that would designate the aim of your web site best. There is no restriction as to who can register such Top-Level Domain Names, but some of them involve extra steps to show that you qualify to register such a domain (.mobi and .pro, for instance).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code Top-Level Domain Names, are country-specific domains. Each country has its own ccTLD. Choosing such a domain name is good if your target group of website visitors is from a certain country. Many people would elect to purchase goods or services from a local website, and if your target is Canada, for instance, registering a .ca domain could increase the visits to your web site.

Domain Redirection

You can register several domain names, which can send your website's visitors to a particular web page such as domain.com, for instance. This would raise the traffic and lower the likelihood of somebody snatching your site visitors by using the same Second-Level Domain with a different Top-Level Domain Name - if you are not utilizing a trademark.

Name Servers (NSs)

Every TLD has domain name records. The name server records (NS records, aka DNS records) specify where the domain name is hosted, in other words they point to the web hosting provider whose name servers (NSs, also known as DNSs) it is using now. You can substitute the NSs of your domain at any moment. You can have your domain name registered with one company and get the web space hosting service itself from another. Therefore, if you register your domain and come across decent website hosting services somewhere else afterwards, you can point your domain name to the new company's NSs at once.

Domain Name Server Records (NS Records)

On the whole, as long as your domain name uses a specific pair of DNSs, all its name server records will direct to the same web hosting provider. Some web site hosting companies, though, enable you to edit certain records, such as the A records and the MX records of your domain name. The A record is an Internet Protocol address, which specifies on which hosting server your web page is located, whereas the MX records demonstrate which web hosting server handles the mail aliases associated with your domain name. For example, if you hire a new site designer and he build an .ASP web page that will be situated on his personal Windows web server, you may want to edit only the IP address (the A record) but not the MX records of your domain. Hence, www.domain.com will direct to the Windows hosting server, but your e-mailbox accounts or any sub-domain names such as forum.domain.com or shop.domain.com will still be in your present Linux website hosting account. The .ASP environment is created by Microsoft and requires a Windows web hosting server, although a Linux hosting server would be way more reliable.

Cut-Price Top-Level Domains Distributed by 'MarbleHost.com'

Only a small number of web hosting distributors permit you to modify certain records and quite frequently this an extra paid service. With MarbleHost.com , you get a vast assortment of TLDs to select from and you can edit all name server records or redirect the domain names using a forwarding tool at no additional cost. Because of that, 'MarbleHost.com' would be your best choice when it comes to administering your domain and to setting up a successful presence on the World Wide Web.